Here’s how to guarantee you never forget to follow up enquiries a few days later…
Upon receiving an enquiry most people will be happy to offer the information required to the prospective customer and hope to hear back, which may or may not happen. Why would you not follow up on this enquiry until a decision has been made one way or the other? The more you communicate with prospects providing them with information they need, the better chance you stand of them deciding to buy from you.
It is even possible to edit a scheduled chaser before it is sent – on an individual customer basis, allowing you to further personalise your pre-written chasers.
Automatic follow-ups can be scheduled to email your customer the following year offering them the option to use your services again for their next event. You can decide on the time period BEFORE an event date that you would like to contact the customer, allowing them plenty of time to book you especially if you normally have a lead time, irrespective of how early or late their previous enquiry was made. These follow-ups are also “smart”, allowing you to prepare different versions of them. The most relevant email will be automatically chosen, reflecting for example if a customer “bought” your service last time or not.
This one feature alone will potentially convert more of your enquiries into bookings and will ensure that OBA pays for itself over and over.